Grundfos Trains Representatives, Distributors for Sales Release of MAGNA3



Grundfos trained representatives and distributors for the sales release of the groundbreaking MAGNA3.

OLATHE, Kan. —Grundfos hosted more than 200 sales representatives and distributors for the domestic and commercial buildings market at its Kansas City facility last month to prepare its American and Canadian sales forces for the release of the MAGNA3, an energy‐optimized, variable-speed wet rotor circulator whose adaptive intelligence will cut power consumption by up to 85 percent when compared with conventional circulators.

During the two-day session, the trainees explored the innovative functionalities of the MAGNA3 and the Grundfos GO. They had the opportunity to tour the lab, test out working demos, and interact with the products’ engineers in order to get comfortable with the technology. In addition to receiving training on the technical details of the products, attendees also received tips on presenting with maximum effectiveness from Eric Morgenstern, CEO of Morningstar Communications.

“I thought the training was very well done,” said Joe Kennard, president of Intermountain Sales, a Grundfos distributor. “It was exciting to learn about Grundfos’ latest advances in technology. We look forward to the opportunity to sell a new and improved MAGNA product that will really be a game changer in the U.S. market.”

The MAGNA3, which consumes between 20 and 40 percent less energy than the current MAGNA line, was released for sale in the United States and Canada on July 1, 2013.

“A knowledgeable sales force is key to the successful implementation of the MAGNA3 in the U.S. and Canadian markets,” said Dennis Wierzbicki, president of Grundfos USA. “Our representatives and distributors are now prepared to help building operators take advantage of the MAGNA3’s adaptive intelligence and unprecedented efficiency.”

From its improved hydraulics and rotor system to a built-in differential pressure sensor, every detail of MAGNA3 is designed to boost efficiency.

In fact, the MAGNA3 consumes 20 to 40 percent less energy than most models in the current MAGNA line, which is already a best-in-class energy-efficient circulator. When compared with conventional circulators, the MAGNA3 cuts energy consumption by up to 85 percent. In developing the MAGNA3, Grundfos committed to achieving the European Energy Efficiency Index of 0.20, which exceeds the efficiency ratings of any circulators now on the market in North America.

Easy to install, operate and maintain, the innovative MAGNA3 features easy interfacing with building management systems and built-in heat energy metering. Additionally, wireless connectivity enables handheld pump control, monitoring and reporting capabilities by Grundfos GO, a mobile toolbox available on Apple and Android devices.

In addition, MAGNA3 now handles temperatures as low as 14 degrees Fahrenheit, making it an even better choice for cooling as well as heating applications. Grundfos has dramatically improved the pump’s range by increasing the maximum head to almost 60 feet and the maximum flow to approximately 570 gallons per minute. And with more than 35 single and twin circulators in cast iron or stainless steel, MAGNA3 is the solution for a wide range of commercial and domestic application: heating, cooling and air-conditioning, domestic hot water, ground source heat pump, and solar heating.

The MAGNA3 is built on 65 years of experience and has been subjected to more one million hours of rigorous testing. Leveraging the company’s global competencies, the MAGNA3 was designed for the U.S. and Canada at Grundfos Kansas City, and assembled at Grundfos Fresno.

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